Techniques of Persuasion : Motivating The Consumer
Stacking Stacking is the list of reasons why the product or service is good. The examples are : • L’oreal Shampoo. Because the ad mentions the list of reasons why it is good. First, it has the ability to repair 5 kinds of damaged hair. • Vaseline Moisturiser The product contains of three important nutrition to make the skin healthy and smooth. • LUX Because the product shows that after you use the product, you will get a smoother skin and a fresh, nice scent. Repetition Makes product or service familiar to consumer The examples are : • Mizone Flashmob Because they made a project and organized a large group of people to dance with a choreography that had been arranged by the company. • Buavita 2GO 1.000 Bikes They made an event on a “Car Free Day” and invited the society of “Riders” ( Bike Riders) and other people who wanted to join the event that the company had been organized. The event broke the “MURI” record for organizing one of the biggest events in Indones...